For buyers weighing a restaurant or café for sale in the UAE
The asking price is the seller’s opinion. The payback period is the fact.
Before you buy a restaurant business in the UAE, find out how many months of real profit the price represents. We work it out and give you an independent verdict: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about AED 3,670.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions the study answers before you make an offer.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About AED 3,670
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About AED 7,340
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
We do not sell businesses. We tell you what one is worth to you.
This is not a marketplace and there are no listings here. We work for the buyer. When you have found a restaurant, café or other hospitality business for sale anywhere in the UAE, we test its numbers and tell you whether the asking price makes sense.
What are you actually paying for?
An asking price for a running restaurant bundles three different things. Separate them before you negotiate.
| Part of the price | How to value it |
|---|---|
| Equipment and fit-out | At today’s second-hand value, not at what the seller paid. |
| The lease and location | By the years left and the rent compared with what the site can sell. |
| The trade: customers, reputation, staff | By the profit it actually produces, proven from records. |
Judge the price by payback
The simplest test is also the hardest to argue with. Divide the asking price by the real monthly net profit. These figures are an illustration:
- Asking price: AED 600,000.
- Net profit shown by the records: AED 20,000 a month, after rent, wages, food and a manager’s salary.
- Payback: 600,000 divided by 20,000 is 30 months, if nothing changes.
- Now test it: the rent rises at renewal, or sales dip by a fifth. Does the payback stretch to four years, or five?
If the seller’s profit figure leaves out the owner’s own unpaid work, add a manager’s salary before you divide. Many restaurants that look profitable are only profitable because the owner works for nothing.
Buy an existing business or open a new one?
An existing business gives you sales from day one and takes away the fit-out risk. It also comes with its lease, its reputation and its habits. A new site costs more time and gives you a clean start. Neither is better in general. The study puts both routes side by side for your budget: the capital each needs and the month each pays it back.
Send us the business and the asking price. We tell you if it adds up.
Book a free consultationWhat does the study cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about AED 3,670 | Three working days |
| The Proof, one location | USD 1,999, about AED 7,340 | Seven working days |
| The Proof, two locations | USD 2,999, about AED 11,010 | Seven working days |
Timing runs from your completed questionnaire. AED figures are approximate at 3.6725 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
Where we work
Praxis Model prepares feasibility studies for restaurants and food businesses in all six Gulf countries: the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia (Riyadh and Jeddah), Qatar, Kuwait, Bahrain and Oman. Every study is built on the local currency, rents and costs. See how we work in Dubai.
Common questions
Do you broker or list businesses for sale in the UAE?
No. We are independent of every seller and broker and take no commission. We work only for the buyer who commissions the study.
How long does it take to get a verdict on a business I want to buy?
The Verdict is delivered in three working days and the Proof in seven, counted from your completed questionnaire. That is usually well inside the time a seller gives you to decide.
Can you help me negotiate the price?
Our service is the study and a walk-through of it with the founder. The study shows you where the numbers are weak, which gives you something solid to negotiate with. The negotiation itself is yours.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.